And with record numbers of singles turning to the Internet to find love, friendships and hookups, it shows no signs of slowing down.
Led by Millennials, the dating industry has morphed from a socially strange concept to almost universally accepted in just a few years. Here are three trends that are almost certainly going to continue shaping the industry.
According to Hinge, which surveyed 2,000 of its users as part of a new book about dating success stories, "cat people" are 20% more likely to date a dog person than a "dog person" is to date a cat person. So, they're probably OK with talking about everything sex to politics, religion and more.
So this all begs the questions: what are other nations doing that we’re not?
France Men carry their girlfriends’ handbags when they’re both out and about.
And because they’re a pretty exclusive bunch, it’s not okay to fika and flirt with others once you’ve agreed to date properly.
If you want to try your hand at it here, there’s a coffee shop called Fika in Brick Lane. Poland Dyngus day is a day where Polish guys brush women they find attractive with pussy willow branches (stop sniggering! They throw water (or cologne for the more refined gentleman) and hit women on their legs with the willows. Netherlands Unsurprisingly for the inventors of ‘Going Dutch’, it’s much more common to split the bill on dates in Holland.
They also carry any shopping – be it groceries or clothing – because women are expected to appear as feminine as possible.