it's a crazy dating book from the '90s that implies the only way to get a man is to play hard to get.
It gives suggestions like women should never call a guy first, women should always hang up the phone before men do, women should never talk on the phone with a guy for more than 10 minutes, and if a guy wants to go out with a woman on a weekend, he has to book that date by Wednesday. If anything, it's good to establish boundaries and make yourself seem like a prize.
I tried to practice the traditional rules in a relationship once, and the guy broke up with me, claiming “he was doing all the work here.” And you know what? There's a difference between establishing boundaries in a relationship (and making a guy earn your affection) and giving all of your power away.
And I realized gender-related dating rules were actually keeping me single.
But what we found most compelling, particularly when studying women’s confidence in the dating space, is that women on Ok Cupid today are about 15% more likely to ask someone they like a lot out on a date than women a decade ago — and they don’t need an app that forces them to do it, either.