Designing a target, setting up the competition and offering that prize calls forth much more investment than would happen without it.It also gets us all around the problem that the target might not, in itself, be something that is profitable to aim for, even if it's a useful way station to something that is.
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But from that economic point of view, the fact that it does call forth a great deal more investment than the prize amount is the major benefit of the prize system.
However, we're all clever people around here (your scribe excluded, of course) who know a lot about tech (your scribe excluded, again) so how would we go about trying to do this?
Test it against the other competitors and the best will get a one-year trial on a real live population.
The winner will claim a pile of dosh and, of course, will also have a tool that is validated for the vast international market of second language would-be English speakers. From the economic point of view, we think that prizes are a great way of mobilising resources, as the X-Prize and others (Bill Gates' funding of malaria vaccines, for example) have already shown.
Moreover, you can ask questions online anonymously on any topic and receive answers from the experienced community. I tried looking into repealing my "punishment" for "being annoying, offending, or perverted," but it seems once you're banned, there is nothing you can do but wait for your time to finish.