This will help the company provide matches most in tune with their preferences. With more than 1.9 million paid subscribers, Match.com's data pool has been increasing for the past 18 years.
It is the largest dating site in the world and according to the company, has brought more people together than any of the platforms on the web.
"We keep refining our algorithms, which takes so much into account when matching people up," Amarnath Thombre, president of told In addition to asking each member anywhere from 15 to 100 questions, the company weeds through the essays they fill out about what they want and gives points to each user based on each parameter in the system — from education and the vocabulary they use, to hair color and religion.
People with a similar amount of points, which are weighted on certain areas, have a greater chance of being compatible.
Turn on the TV and it’s not about kittens being saved from trees, but drive-by shootings.