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This is quite often attributed to the media exposure given to celebrity relationships such as Demi Moore and Ashton Kutcher - and also Madonna and Jesus Luz.
However, we can trace relationships between in the media spotlight right back to films like 'The Graduate' where Mrs Robinson seduced the younger character 'Benjamin'.
Despite being relatively new to the mass media spotlight, being a is now accepted as one of the new and most exciting dating trends to appear in the 21st Century.